About
As a Product - Service designer, my job is finding the "why" buried under a workflow, a policy, a habit, and building something simpler on the other side of it.
MY STORY
As a child, I was the kid quietly observing people and spaces, not just what they did, but why, where and when they did it. That curiosity about the reasoning behind decisions, workflows, and cultural habits never left.
That instinct followed me into my academic years, where "why" got a method behind it. It stopped being a habit and started being a discipline.
Then four years in industry gave it stakes. That's where I learned design is beyond, it's what a tech feasibility and business viability thats behind it as well.
It's the same instinct that now pulls me toward complex, high-stakes problems: the ones tangled up in data, process, and human decision-making all at once.


