Healthcare 360
Research
The research phase combined desk-based market analysis with qualitative insights to understand the healthcare and insurance policy landscape, and to identify where existing tools, services, and workflows fall short in supporting continuous, personalised care.
To understand current limitations and identify opportunity areas, we conducted a desk-based market analysis of insurance products and mobile applications available online on App Store and Google Play Store.
Opportunity Mapping
Following the evaluation and ecosystem mapping phase, opportunity mapping was used to prioritise ideas based on user needs and business impact.
Concepts were plotted on a matrix to identify high-value opportunities that informed MVP scope and design direction.
Define
Journey Mapping of the Product
A service journey map was developed to illustrate how Healthcare 360 performs across the end-to-end user experience. The map captures key stakeholders, touchpoints, pain points, and system interactions at each stage, helping identify friction areas and uncover opportunities for improved coordination, transparency, and personalised engagement.
Design
With opportunity areas prioritised and the end-to-end journey defined, the next step was to translate these insights into a tangible product structure. The design phase focused on shaping a coherent platform experience that connects health data, care access, and insurance workflows into a unified and intuitive system.
Information Architecture
Based on research insights and journey mapping, the platform’s information architecture was structured to reflect key user needs and system priorities.
Core sections were defined to simplify navigation and reduce cognitive load, including Dashboard, Health & User, Claim Details and Profile Management. This structure ensured that health insights, insurance information, and critical actions were organised in a clear, accessible, and logically connected way.
Prototyping and MVP Development
An interactive prototype was created to simulate complete user journeys and system behaviour across the platform. This was further developed into a coded MVP (APK), allowing stakeholders to experience the product in a realistic environment and better understand the flow, data integration, and value proposition.
Key Features
Smart Digital Insurance Card
A dynamic digital insurance card that provides real-time visibility into insurance policy details.
Unlike static insurance cards, this version updates live and centralises critical policy information in one accessible view.
Personalised Dashboard & Smart Nudges
A centralised dashboard provides personalised health insights, reminders, and follow-up prompts based on user data and behaviour patterns.
Health & Benefits Score
An integrated engagement system that tracks preventive behaviours such as self-monitoring, follow-ups, and healthy lifestyle actions.
Based on consistent engagement and health metrics, users receive a dynamic health score that unlocks reduced premiums, rewards, and personalised insurance benefits.
Connected Device Monitoring
The platform integrates IoT-enabled medical devices and health wearables to continuously monitor key health indicators.
